Leadership & Influence

Communication & Framing

The same proposal can read as obvious or reckless depending entirely on how it's framed — and people decide on the frame, not the underlying facts. These tools work on that layer: asking before telling, framing the choice rather than dictating it, making the invisible constraint visible, leading with the story the statistic only confirms. This isn't spin. It's recognising that a true thing badly framed gets rejected, and doing the framing on purpose.

Frame the Choice 3 min

How I present this will shape what they choose. Frame it deliberately.

You're presenting a decision to others and the way you frame it will influence which direction they lean.

Name What No One Is Saying 2 min

There's something in this room that no one is saying. Say it.

A discussion feels circular, tense, or stuck and you suspect there's an unspoken issue driving the stall.

Lead with the Story, Not the Data 3 min

One real example does more than five slides of data.

Use this when persuading, presenting, or getting buy-in from an audience that won't be moved by data alone.

Mirror, Then Lead 3 min

Match where they are first. Then move them where we need to go.

Use this when influencing someone who is resistant, emotional, or entrenched in a position.

Ask Before You Tell 3 min

What do you think? Always ask before I tell.

Someone brings you a problem and you feel the pull to immediately offer your answer.